The Epic Opportunity: What Pharma Gets Wrong About Workflow Optimization
“If your EHR strategy starts and ends with ‘we’re in Epic,’ then you don’t have a strategy.” For years, pharmaceutical brands have treated Epic—and EHRs in general—like a box to check. The thinking goes: “If we’re visible in the workflow, providers will engage with us.”But just being present isn’t a strategy. It’s barely a tactic. […]
