Menu
609 Health exists to bridge the gap between intention and impact in healthcare.
We help life sciences companies, digital health innovators, and health systems build smarter, more connected strategies at the point of care—especially inside EHR workflows, population health programs, and market access challenges.
Born from years of inside-the-system experience at top pharma and tech companies, 609 combines consulting precision with builder energy. We don’t just advise. We build.
I didn’t set out looking for a name. The numbers 609 just kept showing up—on receipts, timestamps, even random license plates. At first, I brushed it off. But over time, it became clear: 609 wasn’t just a coincidence. It was a pattern. A nudge. A signal.
In numerology and angel symbolism, 609 represents the closing of one chapter and the emergence of a new mission—a calling to serve others through your gifts, and to build systems that bring meaning and harmony to the world. That message hit home.
After years spent in healthcare—launching digital products, transforming how patients access life-changing therapies, and architecting commercial innovations—I realized that the innovations I was proudest of weren’t just technical. They were personal. They were shaped by the unique vantage point I had across data, technology, and real-world pain points inside the healthcare system.
609 Health is built on that foundation:
This company is a manifestation of that belief. And those numbers? They just reminded me that sometimes, you’re being guided even when you don’t know it.
That pivot wasn’t random. It was intentional. In IT, I learned how to build what doesn’t break. In pharma, I learned how to move what never moves.
And somewhere in between, I saw the real opportunity: not in chasing the latest buzzwords, but in bridging the execution gap that keeps bold strategies from reaching patients.
Most business strategists understand the “what” and “why.” I bring the “how.”
As a lifelong player of poker and chess, I don’t just enjoy strategy—I live it. Whether bluffing in boardrooms or calculating risk in product launches, I see patterns others miss and plan five moves ahead.
That’s why 609 exists. To help healthcare leaders:
609 Health helps life sciences companies turn strategy into system-level execution.
We specialize in bridging the worlds of EHR integration, cloud infrastructure, commercial analytics, and health system partnership—ensuring that new therapies and digital tools aren’t just launched, but adopted, scaled, and measured in the real world.
From EHR compendia analysis and go-to-market strategy to the successful launches of category-defining brands like Mounjaro and Zepbound, we know how to embed innovation into complex clinical environments. We design clinical workflows, access solutions, and affordability infrastructure that work within Epic, Cerner, and Athena. We also build AWS-based platforms using FHIR and modern DevSecOps pipelines to power mobile and digital therapeutic programs.
We enable sales and marketing teams with smart tools, evidence-driven messaging, and market-level targeting strategies informed by PLD, payer intelligence, and EHR usage data. Then we apply game theory modeling and partnership strategy to execute competitive moves across payer access, patient pathways, and provider adoption.
609 Health doesn’t chase hype.
We deliver the infrastructure, insights, and execution frameworks to connect innovation to impact—at speed, and at scale.
Turn the EHR into a channel—and a tool.
We design Smart Texts, Flowsheets, clinical alerts, and integrated messaging inside Epic, Cerner, and Athena. From branded access tools to unbranded awareness prompts, we help life sciences brands and platforms engage providers within real decision-making environments.
Smarter targeting. Sharper execution.
We turn physician-level data (PLD) into actionable HCP segments—loyalists, referrers, late adopters—and align them to channel-specific strategies. Our team supports field enablement, programmatic outreach, and EHR-triggered messaging that’s synchronized and data-backed.
Solve for real-world friction—then model your next move.
We partner with value & access teams to modernize digital tools, patient support workflows, and affordability messaging. Using claims data, real-world evidence, and advanced modeling (including game theory for payer negotiations), we uncover high-leverage strategies to unlock coverage, reduce abandonment, and forecast rebate-driven trade-offs.
Scale your platform. Align to pharma.
We help digital health startups and health IT companies prepare for commercial growth by advising on product-market fit, payer alignment, and technical integration with life sciences workflows. Our expertise spans cloud architecture, API strategy, compliance, and platform monetization.
Plug into what health systems care about.
We help pharma and digital health brands align with system-level goals—from chronic disease management to enterprise-wide quality initiatives. We guide go-to-market efforts that connect your offering with VBC models, ACOs, and population health success metrics.
Connect the dots between pharma, providers, and platforms.
Whether you’re a health tech company looking for brand sponsors or a pharma team needing pilot sites, we identify and broker partnerships that make sense clinically and commercially. We advise on monetization models, joint ventures, and scalable co-innovation programs.
We don’t just pitch ideas. We bring them to life—with our clients, not just for them.
Challenge:As more pharma manufacturers explore direct-to-patient (DTP) strategies, the idea of launching a manufacturer-owned pharmacy is gaining momentum. But most teams quickly run into operational complexity: How do
Challenge:Pharma advertising has evolved, but many marketers still treat the point of care (POC) as a static channel—limited to posters, waiting room screens, or generic banners in the
Challenge:A biotech company preparing for the launch of a first-in-class therapy in a low-awareness disease state faced a common dilemma: how do you accurately forecast demand when historical
How Do You Use It? Challenge:Access teams were sitting on mountains of claims and formulary data—but couldn’t tap into it quickly. Field reps needed answers in real time:
Challenge:A digital health startup developing a mobile platform for chronic disease management needed to integrate with provider systems, enable EHR data exchange, and prepare for commercial partnerships with
Challenge:A top-20 pharmaceutical company was preparing launch scenarios for a first-in-class specialty therapy with a high gross-to-net (G2N) spread. Traditional forecasting approaches couldn’t account for the dynamic variables
We believe technology is only valuable when it disappears into the workflow—and strategy only matters when it drives real-world action.
At 609 Health, we build with the end in mind: clinical adoption, patient impact, and brand performance. That means designing with users, integrating early with EHRs and cloud infrastructure, and iterating fast based on what actually works in practice—not what sounds good in theory.
You won’t get 100-slide decks or vanity pilots from us. You’ll get functioning tools, high-trust relationships, and strategy that moves—across access, workflow, insights, and scale.
Healthcare Moves Fast. Innovation Can’t Wait.
A system that stalis while people suffer isn’t healthcare. It’s time to innovate like lives depend on it-because they do.
A system that stalls while people suffer isn’t healthcare. It’s time to innovate like lives depend on it, because they do.