Challenge:As more pharma manufacturers explore direct-to-patient (DTP) strategies, the idea of launching a manufacturer-owned pharmacy is gaining momentum. But most teams quickly run into operational complexity: How do

Challenge:Pharma advertising has evolved, but many marketers still treat the point of care (POC) as a static channel—limited to posters, waiting room screens, or generic banners in the

Challenge:A biotech company preparing for the launch of a first-in-class therapy in a low-awareness disease state faced a common dilemma: how do you accurately forecast demand when historical

How Do You Use It? Challenge:Access teams were sitting on mountains of claims and formulary data—but couldn’t tap into it quickly. Field reps needed answers in real time:

Challenge:A digital health startup developing a mobile platform for chronic disease management needed to integrate with provider systems, enable EHR data exchange, and prepare for commercial partnerships with

Challenge:A top-20 pharmaceutical company was preparing launch scenarios for a first-in-class specialty therapy with a high gross-to-net (G2N) spread. Traditional forecasting approaches couldn’t account for the dynamic variables